dodge
rebrand

Dodge has seen better days and currently only offers 5 vehicles with the newest platform being 10+ years old.
Its core buyers are aging and may soon find themselves in the same predicament as Harley Davidson.






dodge of
yesterday
Dodge’s current ‘brotherhood of muscle’ motto forces the brand into an extremely niche market. Dodge "faithfulls" tend to be older (60 and up) white male the brand reflects it.
For long-term success Dodge must capture the young market and offer products that compliment their life-stage progressions; all while keeping the character of their current line up.
Understanding
future patrons

lifestyle
trends

automotive trends

research overview
technology trends
dodge for
tomorrow
1/1
FOR
WHO?
today's modern family is a mobile one. nuclear family sizes are shrinking but their need for adaptability is increasingl to better serve them we must understand them and their needs...
strategy of patrons
distinct look
dedicated product
strong alliance
New Dodge logo -08
New Dodge logo
Capture Adventurous New Customers
New Dodge logo -08
1/6
2025 Neon
entry level performance 5 door
scene quick render
2025 Neon
1/9
kinga-cichewicz-664744-unsplash
mikel-ibarluzea-551535-unsplash
vishnu-prajapati-722050-unsplash
kinga-cichewicz-664744-unsplash
1/4

compact pick-up
2022
c-segment crossover
2021
true mobile home
2024
league of
adventure
today
adventure alliance
5 out-door
2021