dodge

rebrand

Dodge has seen better days and currently only offers 5 vehicles with the newest platform being 10+ years old.

Its core buyers are aging and may soon find themselves in the same predicament as Harley Davidson.

dodge of

yesterday

Dodge’s current ‘brotherhood of muscle’ motto forces the brand into an extremely niche market. Dodge "faithfulls" tend to be older (60 and up) white male the brand reflects it. 

For long-term success Dodge must capture the young market and offer products that compliment their life-stage progressions; all while keeping the character of their current line up. 

Understanding

future patrons

dodge for 

tomorrow

FOR

WHO?

today's modern family is a mobile one. nuclear family sizes are shrinking but their need for adaptability is increasingl to better serve them we must understand them and their needs...