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about me

Hello! How’s it going?! My name is Vicente Magana, my obsession with design began as a child when I would help my dad work construction. I always wondered, what if it’s built differently? Can it be done using less? How old is this technique and do we simply accept it?

I applied that same thinking to my first love, cars. After years of working, I discovered ArtCenter's Transportation Design program and about half way through my studies I switched to Product Design; the user-pain-point centric approach was more in-line with my need to expand and augment.

I start with a solid base, no assumptions and work to connect the user's true needs with an attempted solution. I love ideation, prototyping, building mock ups and challenging the status quo.

Whether I’m designing a product, system or service... I’m not okay with “this is how it’s always been done” or “it’s not possible.” That’s just where the conversation begins.